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Keith Busse School of Business and Entrepreneurial Leadership

Gerald Lung


260-399-7700 Ext. 8300

Jerry Lung






Gerald has several years of experience in marketing, business development, public relations, organizational communications, and leadership training.  He has held management positions at Ball State University, Magnavox Electronic Systems Company (now Raytheon), as well as currently running his own consulting and training firm.

His expertise lies in the following areas: consumer behavior, sales, customer retention, integration of internal and external communications, marketing for small businesses, and leadership development. 

He holds a B.S. degree in psychology and an M.S. degree in psychology, both earned at University of Saint Francis, Fort Wayne.  His concentration on the master's level was in industrial psychology, where he conducted extensive research in the area of motivation.  

Gerald has completed numerous marketing and leadership programs at the University of Michigan Executive School, Purdue University Executive Education Programs, and the Center for Creative Leadership in Greensboro, NC.  He is also a Certified Training Consultant (CTC), a recognition earned at Ball State University.

He has taught part-time at the University of Saint Francis for 10 years, teaching a wide array of marketing courses on both the undergraduate and graduate levels.  He also periodically teaches courses in introduction to business, management, and industrial and organization psychology.

Additionally, Gerald has conducted extensive research, made presentations and delivered training programs in the following areas: customer satisfaction, marketing strategic planning, consumer-decision making process, marketing and sales skills for consultants and professionals, dealing effectively with the media, managerial communications, and leadership effectiveness.